Archive for the ‘Internet Marketing’ Category
February 17th, 2010 | 
Author: Have you ever tried Facebook Ads? If not, let me tell you that you are missing out on a very lucrative opportunity that can in some cases bring you 5x ROI which is way out of limit for other traditional PPC providers like Google Adwords. I even know of a fellow European marketer who makes 20x ROI in some facebook campaigns!
The key to Facebook Ads success, is to realize how to target your audience. Think about it for a moment…
In classic PPC advertising (Adwords, YSM, Adcenter etc) you need to get inside your prospect’s head and show him ads based on what you think he is thinking at exact moment he is doing a search. In Adwords your entire keyword and ad targeting strategy is based on how well you are able to get inside your prospect’s heads and show them the right ad at the right moment. That, together with the fact that in the major search engines the competition is enormous and bid prices for traffic keywords are climbing day after day, is enough to make you think twice before spending any money there. Those who are not advanced PPC experts on Adwords and PPC in general I can almost guarantee that they will lose money. Without months of training, trial and error and thousands of dollars spent testing campaigns you will not be able to make profit on google. It’s not impossible, in fact the high bid prices suggest that there are people who are able to pay $15 per visitor and still make profit, but those people have a very complex training and experience behind them, they are masters at PPC and most importantly, I can almost guarantee you that they are making money on the back end by upselling to their prospects. I find it hard to imagine someone paying $15/visitor and making money by selling just the front-end product. Anyway I’m getting carried away here. Upselling is the only viable way to go profitable with PPC nowadays and I have a lot to share on that complex subject, but it is something I will cover in a future post. For now, let’s focus back on the point of this post. Facebook Ads and why they can be better for your business than Adwords.
Back to the topic: Remember what I told you above about how you need to think and strategize your campaigns when you are advertising on Google Adwords? You need to base your strategy on “What my prospect is currently thinking”
On Facebook, things do not work this way. And this is the beauty of their unique platform. On facebook, you need to base your strategy on Demographics: “Who is my prospect” “Where does he live” and “What does my prospect like to do”. Can you imagine how good your conversions will be if you can target to such extremes? For those scratching their heads, stay with me. People who are on Facebook usually fill out their profiles with all kinds of personal information and will tell you Where they live, Where they work, Where they go to school, What school they graduated from, What Year, What movies they like, What kind of music they like, What are their hobbies, their relationship status …. you get the point.
The Facebook Ads platform allows you to leverage this information by targeting your ads to a very specific audience that matches your criteria. You can target by country, by city, sex, age, school, his hobbies and interests, you name it. You can even target specific graduation years!
Now, with Facebook you can target (more than never before) your ads to extreme levels and once you grasp this fact you can make very high ROIs for your own or affiliate services/products promotions. To illustrate the extreme targeting that you can do, you could – if you wanted- target your ad to appear only to female students between 18-23, living in Wisconsin, are single and like to play tennis. Can you imagine how much money you can save (and how much you can make) if you can target your ads to show only to the people who are the perfect fit for your offer? With Facebook Ads, you can do it! With Facebook, it’s like Adwords back in 2005. Too easy to make money if you know what you’re doing.
I am not going to get into this matter any deeper, the point of this post was only to illustrate how you can use facebook to increase your ROI and save advertising money.
If you want to get serious with Facebook Marketing, I can recommend one of the few online courses that are devoted to this subject. The course is found at “New Traffic Honey Hole” or otherwise known as “Facebook Ad Power” by Ryan Deiss, one of the smartest and most successful internet marketers alive. Watch his video and thank me later.
Let me repeat that for a moment. If you want to get serious with Facebook Marketing, do yourself a favor and invest a few $ on the “New Traffic Honey Hole” or otherwise known as “Facebook Ad Power” by Ryan Deiss before you spend any money on advertising. Not that it’s hard to make money on Facebook, it’s just so much easier when you have expert guidance from someone “who’s been there, and done that”.
Your comments, bookmarks or tweets will be very much appreciated
Petros
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So what is Copywriting and why is it so important?
It’s the art of “Writing Good Copy” – putting words together in a way that increases the effectiveness of whatever message you are trying to send to your reader. “Good copy” basically is a well thought out and carefully planned piece of text, that was created to persuade the reader to take some form of action. It can be a physical action like to buy a product, to subscribe to a newsletter, to click on a text ad or banner, visit your store, complete a form etc, or it can be a mental action, like increase awareness of whatever you are trying to get out there or change his opinion on something.
If you are into Internet Marketing (and if you are reading this blog you probably are), then sooner or later you will need to learn the basics of Copywriting. If you are spending money on Google Adwords, or buying banner space, advertising in newspapers, sending newsletters, selling infoproducts or physical products or if persuading people to take any kind of action is an important part of your life and…. you haven’t studied copywriting yet…. you are leaving money on the table, wasting a lot of your precious time and possibly sabotaging your efforts to get the desired result.
There are many copywriting tutorials out there both free and for a fee, and a lot of famous copywriters who are worth studying. Dan Kennedy, John Carlton, Gary Halbert to name a few. These people are the fathers of copywriting and are charging $1,000 to $15,000 or even more for a course or a seminar. They will charge you $x,xxx/hour for consultation (Gary Halbert not anymore, sadly he has passed away a couple of years ago). There are hundreds of professional copywriters who charge $10,000+ to write a sales letter for your product.
But you know, you really don’t have to pay that kind of money unless your income heavily depends on it. You can learn good copywriting by purchasing one of the less expensive courses out there and even start reading the free information that flood the internet today.
I happen to be selling a $97 copywriting video course on clickbank. I am not the author of this course, the author is one of the most famous internet marketers and he has sold me private label and resale rights for a hefty sum of money. Why am I selling this course for just $97? That’s the limit with Clickbank! I would sell it for $500 if I could, but if I want to use ClickBank’s affiliate and selling platform, I simply can’t. Anyway…. if you are serious about doing business online then this course is the right choice for you and I suggest that you purchase it.
Alternatively…. You can have this course for FREE. For a limited time, I am offering the Copywriting Project Video Course completely free in exchange for your subscription to my newsletter. If you want to read the description of the course, visit the current sales page: Copywriting Course (CopywritingProject.com).
If you feel that you will benefit from the FREE $97 Video Course I am just handing out to you, go ahead and click the product image below. All you have to do is enter your name and email, and you will receive instant access to the members area.
Enjoy!
Click Here For Your Free Copywriting Video Course
